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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Now displaying: June, 2016
Jun 27, 2016

Perry Puccetti served around the world as Marine Corps attack helicopter pilot for over a decade learning the importance of values such as persistence and mission accomplishment. It's the true meaning of teamwork that Perry has really carried with him over the years and into his role as a CEO.

In this episode, Perry shares advice and lessons learned from his corporate adventures including:

  • The expenditure of emotional capital
  • How a leader can be the brand for the company even when they're an introvert
  • Remember your supporters (especially when making a leap)
  • Have a process

The favorite question in each podcast is, "what has been one of your oh $hit moments?" I think Perry's is my all time favorite because it involves an 8' javelin, a taxicab and getting lost in Europe. He proves that even these moments can turn to gold.

Jun 14, 2016

"Every opportunity is on the other side of fear." In some businesses, you can see a fairly quick payoff of your efforts. In the wine industry its years in the making from the vine to bottle. James and Lindsay Lowery of KC Wineworks will tell you that every grape that comes off the vine is full of unrealized potential to be a great wine; you just have to figure out how not to screw it up. If it’s a raisin, it’s a tragedy.

Being an entrepreneur takes vision and education. In the case of James and Lindsay, you can also add combined talents of a husband and wife team.  The passion came at an early age. The farmland the vineyard is on has been in the family since 1870's, and they bottled their wine long before growing production for other wineries since 2002. Launching KC Wineworks in 2014 was no small feat, and they're still learning lessons. No matter what your business is, you'll find value in this episode! #drinkMOwine 

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