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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Now displaying: July, 2016
Jul 26, 2016

"Confidence doesn't find you, it's the result of doing something big." 

Contrary to what you might think, Sandra Yancey didn't start eWomenNetwork because she liked networking. She started it because she saw a way to solve a problem for introverts (herself included) who didn't like crowds and attending events. 

From its start above Sandra's garage in 2000, eWomenNetwork has expanded to 118 chapters in six countries and helped thousands of women grow their businesses. 

In this episode, Sandra shares a wealth of insights including the importance of doing people math, how to 'shift the dance' at a networking event, using the three E's (example, explain and expand) to open up a conversation, her top book picks and more. 

Jul 12, 2016

Did you know LinkedIn is the 12th most searched website on the internet? It's a powerful platform for individuals and businesses that choose to leverage it to their potential.  In this episode, JD Gershbein, one of the world's top thought leaders on LinkedIn strategy, shares insights to expand your thought leadership, generate leads and advance your business goals.

JD is an acclaimed social business psychologist, frequent broadcast media expert on LinkedIn for business, and a featured writer for the Huffington Post and Forbes. He is the only practitioner in the world who combines LinkedIn profile writing, corporate LinkedIn consulting to the Fortune 500 sector, and instruction at the graduate school level at a major academic institution into his value proposition.

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