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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Jan 24, 2017

Coss Marte, former inmate turned CEO, knows he beat the odds. By age 19, Coss was making $2 million a year running one of the largest drug delivery services in New York. At 23 he was caught and faced seven years in prison. Upon entering prison, the medical unit told him he could die in prison because at 5'8" and 230 pounds, he was overweight with dangerously high blood pressure.

A year before he was scheduled to be released, Coss ended up in solitary confinement. During that time, he refocused, starting working out in his cell and without any equipment, lost 70 pounds in six months. He also helped 20 inmates lose over 1000lbs. It was during an Alcohol/Substance Abuse Treatment meeting where he came up with a business plan and the idea for Conbody was formed.

After Coss was released, he applied the same marketing tactics that he used to build his drug business to build his fitness business. With the help of Defy Ventures, he entered a business pitch competition and was awarded $100,000 via Shark Tank's Barbara Corcoran and the Young President's Organization to open Conbody Studios.

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