In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Now displaying: 2016
Dec 31, 2016

Mental toughness is the birthplace of personal leadership development. LaRae Quy knows firsthand that mental toughness is not something you're born with. As an FBI undercover and counterintelligence agent for 24 years, she faced stressful fast-moving situations, risk, and deception on a regular basis. In this episode, LaRae shares insights learned in the field that you can use to move through discomfort zones and tackle limiting beliefs to achieve bolder goals. 

Dec 12, 2016

In 1989 when the economy was unstable, Mitchell Gold knew he had to break some of the rules to succeed in the furniture industry and it paid off in a big way. From an initial investment of $60,000, Mitchell Gold + Bob Williams has grown to $250 million in annual sales with 30 signature stores, boutique shops, as well as an e-commerce and hospitality division.

His defiance of conventional wisdom and investment in his employees helped fuel the meteoric growth of the company. Mitchell runs his business with the same passion and commitment he brings to his work on behalf of LGBT equality. 

Nov 25, 2016

“Great things won’t happen to you unless you put yourself into uncomfortable situations.” Chef and restaurateur Celina Tio knows getting uncomfortable has been key in her success. Her path was influenced by her family and Julia Child at an early age. She developed the skills necessary to be an award winning chef and combined that with an entrepreneur spirit and desire to tackle the challenges that come with opening restaurants. In this episode, Chef Tio shares insights gained and lessons learned along the way. 

Nov 8, 2016

Perry Brandt's forty-year law practice is defined not by the clients he's served or the trials he's won, but by principals that have made him one of the most sought-after and respected lawyers in his industry. Even though the stakes of his cases have grown from millions to billions of dollars, Perry's fundamental perspective has remained unchanged: being a lawyer is the ultimate people business. He believes in being a positive leader who improves every situation he's in. In this episode, Perry shares his insights on leadership, persuasion and mastering skills while having fun in the process.  

Oct 25, 2016

Launching a successful technology startup takes vision, guts, execution, and patience. Drew D'Agostino recognized the importance of communication between individuals and within organizations. He created Crystal, a technology platform that analyzes public data on the internet. Crystal gives you personality information for everyone you contact helping you to communicate better with empathy. His company has been featured in Business Insider, Forbes, Wired, and CNN to name a few. in this episode, Drew shares entrepreneurial insights and lessons learned while growing his company. As for the bedbugs, that was Drew's oh sh#t moment that took his business endeavors in another direction. 

Oct 11, 2016

Fred Pryor is a renowned speaker, author, and philanthropist. He pioneered the one-day seminar business model in 1970. He recognized the need for companies to provide leadership training to employees that focused on internal drivers like motivation and achievement. Not only did he write the curriculum, he taught the class that generated organizational results. After speaking an average of 225 times a year Fred expanded his vision to create a professional development business that today has transformed into Fred Pryor Seminars and CareerTrack. In this episode, Fred shares his wisdom and philosophies on business and life. 

Sep 28, 2016

Howard Putnam's passion for aviation began early on. He learned to fly out of a pasture in his Father's J-3 Piper Cub. His career didn't start out of college but instead as a baggage handler at Midway Airport. He held 13 different positions before being named to Group VP of Marketing for United in 1976.

Howard was recruited to become President and CEO of Southwest Airlines in 1978. He led the visioning process and further developed the fun culture and excellent customer service that Southwest is known for today. 

In 1981 he was recruited by Braniff International to restructure the financially failing airline. He was the first airline CEO to successfully take a major carrier into and out of chapter 11. This episode is packed full leadership wisdom and stories to remember. 

Sep 13, 2016

"If you're going to be on it,run it." During the past 39 years, Ed Holland has worked hard at being a successful restaurateur and leader as well as actively giving back to the community. In this episode, Ed shares why creating experiences for your customers and team will give you an advantage in business. You'll also learn how the power of mental wages, a smile and an orange can keep you on your game. This episode is a little longer than most as there was so much wisdom to share. The laughs are an added bonus!

Aug 23, 2016

The path to success isn't always what you think. At the age of twenty-two, CiCi Rojas was a single mother of four with limited job options. She had a choice to settle but instead chose to turn her perceived impediments into opportunities. She has over twenty years experience serving in executive roles across private, public and nonprofit sectors. CiCi is a locally and nationally recognized leader within the Hispanic community and beyond.

In this episode, CiCi shares how to be the master of your game no matter what your role, the power of strategic visibility and more.

Aug 8, 2016

There are approximately 750 craft distillers in the U.S. today which contribute to only 2% of sales compared to the big distilleries. Even with those odds, Steve and Lisa Strong will tell you that they would rather bet on themselves than someone else. But isn't that what entrepreneurs do? S.D. Strong Pillar 136 Gin might have launched just in May 2015, but it's already won top honors in several competitions beating out better-known producers. 

It takes more than making great spirits to operate a successful business. In this conversation from the cave (60+ feet below ground), Steve and Lisa share their insights, strategies and ah ha's that you can apply to your business. #madeinacave

Jul 26, 2016

"Confidence doesn't find you, it's the result of doing something big." 

Contrary to what you might think, Sandra Yancey didn't start eWomenNetwork because she liked networking. She started it because she saw a way to solve a problem for introverts (herself included) who didn't like crowds and attending events. 

From its start above Sandra's garage in 2000, eWomenNetwork has expanded to 118 chapters in six countries and helped thousands of women grow their businesses. 

In this episode, Sandra shares a wealth of insights including the importance of doing people math, how to 'shift the dance' at a networking event, using the three E's (example, explain and expand) to open up a conversation, her top book picks and more. 

Jul 12, 2016

Did you know LinkedIn is the 12th most searched website on the internet? It's a powerful platform for individuals and businesses that choose to leverage it to their potential.  In this episode, JD Gershbein, one of the world's top thought leaders on LinkedIn strategy, shares insights to expand your thought leadership, generate leads and advance your business goals.

JD is an acclaimed social business psychologist, frequent broadcast media expert on LinkedIn for business, and a featured writer for the Huffington Post and Forbes. He is the only practitioner in the world who combines LinkedIn profile writing, corporate LinkedIn consulting to the Fortune 500 sector, and instruction at the graduate school level at a major academic institution into his value proposition.

Jun 27, 2016

Perry Puccetti served around the world as Marine Corps attack helicopter pilot for over a decade learning the importance of values such as persistence and mission accomplishment. It's the true meaning of teamwork that Perry has really carried with him over the years and into his role as a CEO.

In this episode, Perry shares advice and lessons learned from his corporate adventures including:

  • The expenditure of emotional capital
  • How a leader can be the brand for the company even when they're an introvert
  • Remember your supporters (especially when making a leap)
  • Have a process

The favorite question in each podcast is, "what has been one of your oh $hit moments?" I think Perry's is my all time favorite because it involves an 8' javelin, a taxicab and getting lost in Europe. He proves that even these moments can turn to gold.

Jun 14, 2016

"Every opportunity is on the other side of fear." In some businesses, you can see a fairly quick payoff of your efforts. In the wine industry its years in the making from the vine to bottle. James and Lindsay Lowery of KC Wineworks will tell you that every grape that comes off the vine is full of unrealized potential to be a great wine; you just have to figure out how not to screw it up. If it’s a raisin, it’s a tragedy.

Being an entrepreneur takes vision and education. In the case of James and Lindsay, you can also add combined talents of a husband and wife team.  The passion came at an early age. The farmland the vineyard is on has been in the family since 1870's, and they bottled their wine long before growing production for other wineries since 2002. Launching KC Wineworks in 2014 was no small feat, and they're still learning lessons. No matter what your business is, you'll find value in this episode! #drinkMOwine 

May 31, 2016

"The biggest threat to your business is not your competition. The biggest threat to your business is sitting in your head; it’s called your mind."

Rebel Brown spent 25 years as an executive consultant in high technology and worked with over 300 global organizations. Over the years, Rebel watched smart people make some bad business decisions. It was her series of personal 'oh shit moments' that brought her to her knees and turned into the most powerful moment in her life. She became fascinated with the human mind and its impact on our ability to see new opportunities and shift behaviors. The result was creating a methodology for guiding businesses and executives to break out leadership success. In this episode, Rebel shares how you can apply this powerful insight to grow your business. Of course, there are value adds galore!

May 16, 2016

Mary Carol Garrity, the founder of Nell Hills, has garnered national attention with Forbes magazine dubbing her “one of the hottest little retailers” in America. She has been featured on CBS’s The Early Show and NBC’s Today Show, and in The Wall Street Journal, Fortune, Midwest Living, Country Living, Victoria, and many more. Mary Carol is the author of nine books on home decorating; a weekly decorating blog Style at Home with Mary Carol Garrity, and a column syndicated weekly throughout the U.S.

After 35 years in business, Mary Carol knows what it takes to build and maintain a thriving business despite changing markets significant challenges including the crash of 2008. No matter what your business is, this episode is worth a listen!

May 2, 2016

Never being afraid to ask is one of the secrets to Kyu Lee's success. Kyu is the founder and CEO of Wiselike, the 'ask me anything' platform.  He's considered a rising star in the tech community and his company is one of Huff Post's top 10 to watch. Hard to believe considering that just a few years ago he wasin college at UCLA without the knowledge or network to raise millions in venture capital funding and build a rock solid team.

In this episode, Kyu shares key steps and pitfalls to avoid on an entrepreneurial journey. The value adds include ways to maximize the Wiselike platform and experts to connect to. It's worth listening to! 

Apr 20, 2016

An NFL player deals with constant pressure on the field including; the opponent, hits, potential injuries and the relentless struggle to stay in the league. No matter what their physical capabilities are, their state of mind is the single biggest factor that affects their performance. In this episode former NFL player, Jon McGraw, shares his lessons from playing the wrong game.  He also shares the keys to create and maintain a performance mindset in business and life. If you have kids in sports or a co-worker who frustrates you on occasion, you'll appreciate the added insights to help them 'play' to their potential. The full post with value adds and resource links can be found at

Apr 6, 2016

The right message at the right time is the difference between engagement and I don't want to hear from you again. The key is to not put the cart before the horse. In this episode, data driven marketing evangelist, Jessica Best, shares the tips to maximize your email marketing ROI. On a side note, we chose to make this a coffee talk episode sans coffee. Listen and you'll understand why!

Mar 22, 2016

The words politically passionate typically aren't used to describe an 8-year old, but that's Tina Vierling. Her parents recognized they had an 'awoke' child when Tina began commenting on different injustices she was seeing in the news. She would rather spend time at a Republican & Democratic debate watch party than home playing with Barbies. In the last year she has attended numerous political events including; the caucuses in Iowa, a lunch for Chelsea Clinton and Mayor Sly James as well as private fundraisers. Tina is making her mark on the world and shares advice we can all learn from. 

Mar 7, 2016

What do you get when you combine a strong track record of success over 30+ years leading organizations of 5 to 3,500 employees, including two Fortune 500 companies and an internet startup, with a servant's heart? Harry S. Campbell. Harry didn't get to the top alone. It took mentors, including Sam Walton, and putting his team first. In this episode you'll gain insights to create an operating philosophy, expand your network, and pivot in business and life. Buckle up, Harry is inspiring and fun to hang with!

Feb 22, 2016

Marc Mawhinney knows first hand what it takes to build a successful coaching business, and it wasn't always an easy path. As a life-long entrepreneur and seasoned podcast host of Natural Born Coaches podcast (with 400+ episodes), Marc's passion is to help other coaches grow their business and make an impact. By going 'inside the coaching jungle', you'll gain insights (and value bombs) that can be applied no matter what industry you are in. 

Feb 1, 2016

Welcome to Episode 3 of the In Layman's Terms podcast.  How does one go from 'there' to 'here' especially when 'here' is mostly outside their comfort zone? Speaking from experience, it all starts in the mind. In this episode you'll learn a little more of my back story, the why behind the show and the benefit to you. An extra nugget is understanding how powerful intention can be when you combine it with your mental filter known as your RAS. 

Feb 1, 2016

Welcome to Episode 2 of the In Layman's Terms podcast. This is a Sunday Brunch episode. Ever wondered how to make a successful leap from the corporate environment to running your own business? Jennifer Peek, founder of Peek Valuations, knows it's not always the typical route. From her early career in public accounting to a national start-up managing numerous mergers and acquisitions ranging from tens of millions to billions of dollars, Jennifer was gaining valuable experience.  She shares her lessons learned, including the best time to grow your network of strategic connections. The mimosas were an added bonus!

Feb 1, 2016

Welcome to Episode 1 of the In Layman's Terms podcast. In this episode, you'll hear from Glen Dakan, a Navy pilot turned tech startup entrepreneur. Glen took his frustration of attempting to purchase a BMW M5 from multiple states away and turned it into a business model with the launch of Pure Pursuit, a dealership catering to sub-exotic car enthusiasts. Glen knew his technology platform made his dealership unique, but there was just one problem, he had no experience in the automobile industry. You'll learn his challenges, lessons learned and how you can apply them to your business.