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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Jun 27, 2016

Perry Puccetti served around the world as Marine Corps attack helicopter pilot for over a decade learning the importance of values such as persistence and mission accomplishment. It's the true meaning of teamwork that Perry has really carried with him over the years and into his role as a CEO.

In this episode, Perry shares advice and lessons learned from his corporate adventures including:

  • The expenditure of emotional capital
  • How a leader can be the brand for the company even when they're an introvert
  • Remember your supporters (especially when making a leap)
  • Have a process

The favorite question in each podcast is, "what has been one of your oh $hit moments?" I think Perry's is my all time favorite because it involves an 8' javelin, a taxicab and getting lost in Europe. He proves that even these moments can turn to gold.

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