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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Oct 6, 2022

You want to be more creative but don't know how. It can feel impossible to be creative on demand. We all know that one great idea can make all the difference, but where do those ideas come from? Follow these 5 simple tips, and you'll be well on your way to a more creative life. With a little practice, you'll find yourself coming up with new ideas to make money for things that matter to you most.

Aug 30, 2022
If the thought of spending money on your business is unsettling, you're in the right place because today, I'm going to share the three most important things to invest in when it comes to your business and, more importantly, what will shift when you do.
Jul 5, 2022

People have worked hard and are now ready to take some time off for summer. Business changes, the weather changes, and people begin to focus on other things. Does this mean your ideal clients aren’t investing or planning for the fall? Of course not. It just means that they are going to begin doing things on their timetable, not yours.

In this podcast, I’m going to share three of my favorite growth strategies that will help you convert more clients so you can breeze through summer sales slumps.

Jun 29, 2022

There’s no shortage of networking events to attend. Although this opens up more opportunities to meet new clients and fellow entrepreneurs, it’s exhausting! You’re already over-scheduled and stressed to the max. If networking makes you feel like a used car salesman decked out in a cheap plaid suit, you’re in the right place because today I’m going In this episode I’ll share my seven steps to turn networking hell into connecting nirvana.

Jun 14, 2022
Do you sometimes wish you could charge more than you do? Maybe… a LOT more? Well that's exactly what we're going to help you with on this week's show, where you'll learn how to confidently charge what you're worth and attract clients who see the value of working with you so the investment is a no-brainer.
Jun 13, 2022

Have you ever gotten an odd or hurtful comment or response to an email, social media post, or even a review? If the thought of putting yourself out there on social already makes you feel uncomfortable, you may not know the best way to respond.

In this episode, I’m going to give you the dos and don'ts for handling negative comments on social and more importantly how to get your mindset right so you can let it go and get back to business.

Jun 1, 2022

You’ve probably heard a lot of different definitions for success, and it can be tough to know what really matters. It’s easy to get bogged down by all the conflicting advice out there. What does it mean to be successful? How do you achieve success?

In today’s show, I’m going to cover the 5 Pillars of Success. These essential pillars will help you define success on your own terms and guide you every step of the way!

May 16, 2022
If finding your ideal clients feels more like searching for a needle in a haystack, you’re in the right place because today I’m going to teach you how to STOP selling your coaching programs and show you what to do instead.
Apr 28, 2022
You've worked hard to develop your knowledge and want to be compensated for it. You've heard sharing valuable content is important, but have you ever struggled with giving away your knowledge for free? This week you'll learn how to use the 'free' method to get more clients.
Apr 28, 2022

If you’ve ever felt like your brain was in conflict with itself the good news – you’re not crazy!

As a business owner you’re doing all the things so why is it some goals are easy to achieve, and you find yourself creatively avoiding others. This is where understanding how your brain – specifically your amygdala can work against you.

I posted a 60-second reel on Instagram sharing a science-backed way to achieve your goals and to date, it’s gotten over 5900 views. In this podcast, I’ll be sharing 5 powerful pointers to develop a mindset that will open you to bigger possibilities and potential profits. 

Apr 28, 2022
A majority of business owners say that if they were to get one thing, they want clarity. So why is clarity so crucial?

If you don't have clarity about what you want to do in your business - about who your target audience is, what you're offering, and how you're showing up online, it makes it harder to attract your ideal clients.

Lack of clarity can also lead to a lot of wasted time and money in business. In this episode, I'll share 3 components of clarity along with a value statement template. The result is helping you to craft a message that prompts a "heck yes, I need that!"

Nov 4, 2017

When an opportunity presents itself, you should take advantage of it and that's what Dan Thompson did. A conversation over dinner with his sister sparked the idea of a cage-less doggie daycare facility. His background in sales and experience in flipping houses didn't quite prepare him for all that was in store to successfully launch Dog Pawz in 2010. Dan has since expanded to two other locations. In this episode he shares a wealth of knowledge you can easily apply no matter what business you're in. 

Aug 8, 2017

Like most chiropractors, Dr. Michelle Robin started out with a small practice. Over the last 25 years, her practice has grown into one of the premier wellness facilities in the Kansas City metropolitan area. Her team includes chiropractors, acupuncturists, massage therapists, nutrition counselors, functional medicine doctors, an MD who focuses on sleep medicine and corporate wellness programs too. Dr. Robin knew she needed to make some shifts in her own life. She's now a published author, speaker, and host of the popular podcast: Small Changes, Big Shifts. In this episode, she shares her entrepreneurial journey along with wellness insights that apply to business and life. 

Jun 15, 2017

As the business of sports has evolved, so has the industry that covers them which means the competition is increasing. Joel Goldberg has spent more than 20 years in television developing and maintaining relationships with professional athletes, coaches and team management. He's covered top athletes from Brett Favre to Kurt Warner to the 2015 World Championship Royals. In this episode, Joel shares insights on building trust, making key connections and of course baseball.

May 15, 2017

Kare Anderson is inordinately curious about why we do what we do. She's an Emmy-winning former NBC and Wall Street Journal reporter. Now a columnist for Forbes, Harvard Business Review, and the Huffington Post she shares her knowledge and strategies on quotability and connective behavior. Kare's TED talk on The Web of Humanity: Becoming an Opportunity Maker has attracted over 2 million views. Her clients are as diverse as Salesforce, Novartis, S.F. Giants and The Skoll Foundation. In this episode, she shares insights on ways to build credibility, open opportunity to the unexpected and building trust.

 

Apr 16, 2017

Serial entrepreneur and business mentor Allison Maslan has built ten successful companies from the ground up starting as a single mom on her own. Her client list has included Ben & Jerry’s, Charlotte Russe, Supercuts, and Allstate. She has also been a world-renowned homeopath for the past 20 years which adds a unique whole person approach to her innovative business strategies. In this episode, she shares what so many of today’s entrepreneurs are missing when it comes to achieving success in life and work.

Mar 7, 2017

Have you ever taken an online quiz? If so there's a possibility Interact was the platform used to create it. To date, Interact has worked with brands like Starbucks, The United Nations, Home Depot, World Wildlife’s Fund and many more. They’ve helped companies around the world generate more than 4 million new email subscribers. In this episode, you’re going to hear Interact's co-founder Josh Haynam share entrepreneur insights on starting a company as well as the how to’s for content marketing, engagement and landing new customers and clients.

Feb 21, 2017

Working in an animal shelter and seeing 3 animals come in and less going out inspired Michelle Rivera to find a solution to the problem of pet homelessness. In 2002, without financial backing or an advisory board already in place, Michelle embarked on the most challenging career path ever to start Spay & Neuter Kansas City.

SNKC was the first and is now largest “targeted” spay/neuter program in Kansas City. With over 100,000 spay/neuters to date, they have impacted the overall reduction of animals killed in Kansas City’s area shelters. Michelle recognized the need to expand services beyond free/low-cost spay and neuter programs. SNKC also has the Families Better Together Outreach Program, a wellness clinic and food pantry serving over 20,000 pets each year. In this episode Michelle shares entrepreneurial and leadership insights that you can apply no matter what business you are in.

Feb 7, 2017

Cameron Herold is known as the business growth guru and Forbes calls him the CEO whisperer. By age 21, Cameron had 14 employees and by the age of 35, he'd help build his first two $100 million dollar companies. By the age of 42, he engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue, and 3100 employees in just six years. Cameron is the mastermind behind hundreds of clients exponential growth and they will tell you he speaks only from experience. He's the author of three books including The Miracle Morning for Entrepreneurs, Meetings Suck, and the global best-selling book Double Double. 

No matter if you're looking to start a business or grow your business, you'll gain valuable insights from this episode!

Jan 24, 2017

Coss Marte, former inmate turned CEO, knows he beat the odds. By age 19, Coss was making $2 million a year running one of the largest drug delivery services in New York. At 23 he was caught and faced seven years in prison. Upon entering prison, the medical unit told him he could die in prison because at 5'8" and 230 pounds, he was overweight with dangerously high blood pressure.

A year before he was scheduled to be released, Coss ended up in solitary confinement. During that time, he refocused, starting working out in his cell and without any equipment, lost 70 pounds in six months. He also helped 20 inmates lose over 1000lbs. It was during an Alcohol/Substance Abuse Treatment meeting where he came up with a business plan and the idea for Conbody was formed.

After Coss was released, he applied the same marketing tactics that he used to build his drug business to build his fitness business. With the help of Defy Ventures, he entered a business pitch competition and was awarded $100,000 via Shark Tank's Barbara Corcoran and the Young President's Organization to open Conbody Studios.

Jan 13, 2017

Angel Morales will tell you pushing comfort zones is a must no matter what role you're in. As the head of C3 International, he works with clients in 25 countries and it started with a simple phone call to a friend. Angel's multi-language and multi-cultural skills along with his experience and expertise in international marketing have made him a sought-after consultant for clients in various industries who seek to achieve success with strategic and marketing programs targeted at families and children. As a creative with the wheels always spinning, Angel turned a carbon fiber wallet he created for himself into a second company - Tailwag. In this episode you'll learn the keys to launching and growing a business in international markets. The bonus, you can apply the same insights domestically too. 

Dec 31, 2016

Mental toughness is the birthplace of personal leadership development. LaRae Quy knows firsthand that mental toughness is not something you're born with. As an FBI undercover and counterintelligence agent for 24 years, she faced stressful fast-moving situations, risk, and deception on a regular basis. In this episode, LaRae shares insights learned in the field that you can use to move through discomfort zones and tackle limiting beliefs to achieve bolder goals. 

Dec 12, 2016

In 1989 when the economy was unstable, Mitchell Gold knew he had to break some of the rules to succeed in the furniture industry and it paid off in a big way. From an initial investment of $60,000, Mitchell Gold + Bob Williams has grown to $250 million in annual sales with 30 signature stores, boutique shops, as well as an e-commerce and hospitality division.

His defiance of conventional wisdom and investment in his employees helped fuel the meteoric growth of the company. Mitchell runs his business with the same passion and commitment he brings to his work on behalf of LGBT equality. 

Nov 25, 2016

“Great things won’t happen to you unless you put yourself into uncomfortable situations.” Chef and restaurateur Celina Tio knows getting uncomfortable has been key in her success. Her path was influenced by her family and Julia Child at an early age. She developed the skills necessary to be an award winning chef and combined that with an entrepreneur spirit and desire to tackle the challenges that come with opening restaurants. In this episode, Chef Tio shares insights gained and lessons learned along the way. 

Nov 8, 2016

Perry Brandt's forty-year law practice is defined not by the clients he's served or the trials he's won, but by principals that have made him one of the most sought-after and respected lawyers in his industry. Even though the stakes of his cases have grown from millions to billions of dollars, Perry's fundamental perspective has remained unchanged: being a lawyer is the ultimate people business. He believes in being a positive leader who improves every situation he's in. In this episode, Perry shares his insights on leadership, persuasion and mastering skills while having fun in the process.  

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