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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Apr 20, 2016

An NFL player deals with constant pressure on the field including; the opponent, hits, potential injuries and the relentless struggle to stay in the league. No matter what their physical capabilities are, their state of mind is the single biggest factor that affects their performance. In this episode former NFL player, Jon McGraw, shares his lessons from playing the wrong game.  He also shares the keys to create and maintain a performance mindset in business and life. If you have kids in sports or a co-worker who frustrates you on occasion, you'll appreciate the added insights to help them 'play' to their potential. The full post with value adds and resource links can be found at JoyceLayman.com.

Apr 6, 2016

The right message at the right time is the difference between engagement and I don't want to hear from you again. The key is to not put the cart before the horse. In this episode, data driven marketing evangelist, Jessica Best, shares the tips to maximize your email marketing ROI. On a side note, we chose to make this a coffee talk episode sans coffee. Listen and you'll understand why!

Mar 22, 2016

The words politically passionate typically aren't used to describe an 8-year old, but that's Tina Vierling. Her parents recognized they had an 'awoke' child when Tina began commenting on different injustices she was seeing in the news. She would rather spend time at a Republican & Democratic debate watch party than home playing with Barbies. In the last year she has attended numerous political events including; the caucuses in Iowa, a lunch for Chelsea Clinton and Mayor Sly James as well as private fundraisers. Tina is making her mark on the world and shares advice we can all learn from. 

Mar 7, 2016

What do you get when you combine a strong track record of success over 30+ years leading organizations of 5 to 3,500 employees, including two Fortune 500 companies and an internet startup, with a servant's heart? Harry S. Campbell. Harry didn't get to the top alone. It took mentors, including Sam Walton, and putting his team first. In this episode you'll gain insights to create an operating philosophy, expand your network, and pivot in business and life. Buckle up, Harry is inspiring and fun to hang with!

Feb 22, 2016

Marc Mawhinney knows first hand what it takes to build a successful coaching business, and it wasn't always an easy path. As a life-long entrepreneur and seasoned podcast host of Natural Born Coaches podcast (with 400+ episodes), Marc's passion is to help other coaches grow their business and make an impact. By going 'inside the coaching jungle', you'll gain insights (and value bombs) that can be applied no matter what industry you are in. 

Feb 1, 2016

Welcome to Episode 3 of the In Layman's Terms podcast.  How does one go from 'there' to 'here' especially when 'here' is mostly outside their comfort zone? Speaking from experience, it all starts in the mind. In this episode you'll learn a little more of my back story, the why behind the show and the benefit to you. An extra nugget is understanding how powerful intention can be when you combine it with your mental filter known as your RAS. 

Feb 1, 2016

Welcome to Episode 2 of the In Layman's Terms podcast. This is a Sunday Brunch episode. Ever wondered how to make a successful leap from the corporate environment to running your own business? Jennifer Peek, founder of Peek Valuations, knows it's not always the typical route. From her early career in public accounting to a national start-up managing numerous mergers and acquisitions ranging from tens of millions to billions of dollars, Jennifer was gaining valuable experience.  She shares her lessons learned, including the best time to grow your network of strategic connections. The mimosas were an added bonus!

Feb 1, 2016

Welcome to Episode 1 of the In Layman's Terms podcast. In this episode, you'll hear from Glen Dakan, a Navy pilot turned tech startup entrepreneur. Glen took his frustration of attempting to purchase a BMW M5 from multiple states away and turned it into a business model with the launch of Pure Pursuit, a dealership catering to sub-exotic car enthusiasts. Glen knew his technology platform made his dealership unique, but there was just one problem, he had no experience in the automobile industry. You'll learn his challenges, lessons learned and how you can apply them to your business. 

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