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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Now displaying: April, 2022
How to Share Value Without Giving Away Your Knowledge for Free 0
Apr 28, 2022
You've worked hard to develop your knowledge and want to be compensated for it. You've heard sharing valuable content is important, but have you ever struggled with giving away your knowledge for free? This week you'll learn how to use the 'free' method to get more clients.
5 Mindset Pointers that Will Open You to Bigger Possibilities 0
Apr 28, 2022

If you’ve ever felt like your brain was in conflict with itself the good news – you’re not crazy!

As a business owner you’re doing all the things so why is it some goals are easy to achieve, and you find yourself creatively avoiding others. This is where understanding how your brain – specifically your amygdala can work against you.

I posted a 60-second reel on Instagram sharing a science-backed way to achieve your goals and to date, it’s gotten over 5900 views. In this podcast, I’ll be sharing 5 powerful pointers to develop a mindset that will open you to bigger possibilities and potential profits. 

How to Go from Confusion to Clarity and Get a Yes, I Need That! 0
Apr 28, 2022
A majority of business owners say that if they were to get one thing, they want clarity. So why is clarity so crucial?

If you don't have clarity about what you want to do in your business - about who your target audience is, what you're offering, and how you're showing up online, it makes it harder to attract your ideal clients.

Lack of clarity can also lead to a lot of wasted time and money in business. In this episode, I'll share 3 components of clarity along with a value statement template. The result is helping you to craft a message that prompts a "heck yes, I need that!"

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