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In Layman's Terms

Solopreneurs are changing the world one business at a time. But it can be hard to stand out online when there are so many others doing the same thing. That’s why Joyce Layman created this podcast – to inspire and equip driven solopreneurs to leverage the online world, sell more services, and make a bigger impact. It's easy to feel overwhelmed doing all the things – from branding yourself on social media, creating content and compelling offers to building funnels so you can convert more connections into clients. And that’s the shortlist. In each episode, you’ll gain simple strategies and actionable tips (without the fluff) to help you move the needle in your business. If you're looking for transparency and some tough love, you’ve come to the right place. It's time to get visible and step out of your comfort zone so you can attract the clients you deserve.
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Now displaying: 2022
Oct 6, 2022

You want to be more creative but don't know how. It can feel impossible to be creative on demand. We all know that one great idea can make all the difference, but where do those ideas come from? Follow these 5 simple tips, and you'll be well on your way to a more creative life. With a little practice, you'll find yourself coming up with new ideas to make money for things that matter to you most.

Aug 30, 2022
If the thought of spending money on your business is unsettling, you're in the right place because today, I'm going to share the three most important things to invest in when it comes to your business and, more importantly, what will shift when you do.
Jul 5, 2022

People have worked hard and are now ready to take some time off for summer. Business changes, the weather changes, and people begin to focus on other things. Does this mean your ideal clients aren’t investing or planning for the fall? Of course not. It just means that they are going to begin doing things on their timetable, not yours.

In this podcast, I’m going to share three of my favorite growth strategies that will help you convert more clients so you can breeze through summer sales slumps.

Jun 29, 2022

There’s no shortage of networking events to attend. Although this opens up more opportunities to meet new clients and fellow entrepreneurs, it’s exhausting! You’re already over-scheduled and stressed to the max. If networking makes you feel like a used car salesman decked out in a cheap plaid suit, you’re in the right place because today I’m going In this episode I’ll share my seven steps to turn networking hell into connecting nirvana.

Jun 14, 2022
Do you sometimes wish you could charge more than you do? Maybe… a LOT more? Well that's exactly what we're going to help you with on this week's show, where you'll learn how to confidently charge what you're worth and attract clients who see the value of working with you so the investment is a no-brainer.
Jun 13, 2022

Have you ever gotten an odd or hurtful comment or response to an email, social media post, or even a review? If the thought of putting yourself out there on social already makes you feel uncomfortable, you may not know the best way to respond.

In this episode, I’m going to give you the dos and don'ts for handling negative comments on social and more importantly how to get your mindset right so you can let it go and get back to business.

Jun 1, 2022

You’ve probably heard a lot of different definitions for success, and it can be tough to know what really matters. It’s easy to get bogged down by all the conflicting advice out there. What does it mean to be successful? How do you achieve success?

In today’s show, I’m going to cover the 5 Pillars of Success. These essential pillars will help you define success on your own terms and guide you every step of the way!

May 16, 2022
If finding your ideal clients feels more like searching for a needle in a haystack, you’re in the right place because today I’m going to teach you how to STOP selling your coaching programs and show you what to do instead.
Apr 28, 2022
You've worked hard to develop your knowledge and want to be compensated for it. You've heard sharing valuable content is important, but have you ever struggled with giving away your knowledge for free? This week you'll learn how to use the 'free' method to get more clients.
Apr 28, 2022

If you’ve ever felt like your brain was in conflict with itself the good news – you’re not crazy!

As a business owner you’re doing all the things so why is it some goals are easy to achieve, and you find yourself creatively avoiding others. This is where understanding how your brain – specifically your amygdala can work against you.

I posted a 60-second reel on Instagram sharing a science-backed way to achieve your goals and to date, it’s gotten over 5900 views. In this podcast, I’ll be sharing 5 powerful pointers to develop a mindset that will open you to bigger possibilities and potential profits. 

Apr 28, 2022
A majority of business owners say that if they were to get one thing, they want clarity. So why is clarity so crucial?

If you don't have clarity about what you want to do in your business - about who your target audience is, what you're offering, and how you're showing up online, it makes it harder to attract your ideal clients.

Lack of clarity can also lead to a lot of wasted time and money in business. In this episode, I'll share 3 components of clarity along with a value statement template. The result is helping you to craft a message that prompts a "heck yes, I need that!"

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